Getting to Know Farie Grace Chiunduramoyo – Founder of Graciey Investments

Who is Farie?

Farie is an energetic young lady whose aim is to empower women and youth through motivational speaking. I hold an honours [degree] in human resources management from the Midlands State University and a CIS and business maintenance and sales certificate.

I am the founder of Graciey Investments. Graciey Investments includes Grace Health Solutions and Grace Cleaning Services. I am an events coordinator as well, focusing on baking, catering and kids’ events.

What inspired you to start these ventures?

As they say, “Charity begins at home.” As a child, my dream was being my own boss. I knew the only way to be my own boss was through hard work, and I love having a positive impact in people’s lives…My job allows me to do that, and I would not trade anything for what I love in the world.

What drives you when it comes to women empowerment? What does it mean to you

I believe women empowerment involves the action of raising the status of women through education, awareness, literacy and training. Women empowerment is all about equipping and allowing women to make life-determining decisions through the different problems in society. It is all about ensuring women and girls have control over their lives and are able to participate in the social, economic [and] political domains. It’s all about realizing the true equality between men and women.

How do you cope with being a mum of twins and running a business at the same time?

Being a mum of twins and running a business is not easy at all, but I have learnt that what and how you spend your day will determine your push, strength and success. Your thoughts also define you. My family has been my pillar of strength and a strong support system. I ensure I am always there for family at all costs. I work hard and play hard.

What were your fears when starting out?

My main challenge was fitting in. Being a small business in the market is not easy because there is stiff competition and giants already dominating the industry. I am glad I am taking one step at a time building my business and taking all this experience as a learning curve. Due to the economic instability, I also feared how I was going to make it in industry and if my business would expand, but this made me work even harder, and I also became very creative.

What were some of your biggest challenges before, while you built your business and now? And how did you overcome them?

Negativity from people also came as a challenge as some people would ask how I was going to make it with little capital. I then decided it was time I changed my circles to be around people who made me better and people who had the same goals as mine – go-getters and self-driven people.

What keeps you going on tough days?

It is God Himself. I have gone through a lot in my life physically, emotionally and financially. I did not think I would reach this far in life, but God has been my refuge. I have a strong support system from my friends, family, pastors, twin boys and my partner, which makes me happy.

Did you have any experience?

I would rather say all these businesses I am running are because of my passion.

What do you consider to be some keys to your success?

1. Be creative. Think big, out of the box.
2. Do a lot of research. Know your market [and] the people around you.
3. Networking is key. Be a lover of people and interact with people. This makes you learn a lot, especially from people of the same field.

What advice do you have for women who want to pursue their passion?

1. Get out of your own closet.
2. Be innovative.
3. Be willing to grow and grab new and different opportunities.
4. You should be able to work with people from diverse backgrounds.
5. Patience pays it all.

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