So much goes into creating the perfect spending atmosphere to encourage spending. And since women are responsible for 85% of consumer purchases, retailers have to figure out how to cater to us.
Have you ever wondered why retailers play music in their stores? This is to attract potential shoppers. And that playlist is not random. Retailers know that shoppers are more likely to enter a store if they like the music they are playing.
The tempo of the music is equally as important. A slower tempo tends to make shoppers walk through the store more slowly. If the music has a faster tempo, shoppers will typically walk through faster and will be less likely to spend.
Store lighting also matters. Perfect lighting can actually serve as a guide to customers as they walk through a store, and increase spending.
Check out more fun facts below!
1. Ever wondered why stores have hard flooring? Designers believe women will spend more if they hear the sound of their heels on polished floors. Carpet, on the other hand, makes consumers feel at home.
2. A lot of thought goes into where escalators are placed in shopping centres. They are positioned where shoppers will have to pass the most number of storefronts.
3. The busiest shopping day of the year is the Saturday before Christmas.
4. Research shows that shopping has a direct effect on a person’s brain pleasure centres. When shopping, the brain is flooded with dopamine similar to the way a drug addict experiences a high.
5. The average woman will spend 25,184 hours and 53 minutes shopping during her life.
6. Similar to casinos, shopping malls are designed with the intent of make people lose track of time. This is achieved by removing clocks and windows to prevent views of the outside world.
7. A study in Social Influence stated that people who shopped at luxury stores, or stood close to them, were less likely to help people in need.
8. We believe in rewarding ourselves! A shopper who first purchases an item on their shopping list is more likely to buy unrelated items later to reward themselves.
9. Women who go to the mall in high heels make more sound buying decisions than women on comfortable shoes, a 2013 Brigham Young University study found.
10. Contrary to popular belief, Cyber Monday is not the biggest day for online shopping. November 11, or Singles Day – a holiday in China that encourages single people to send themselves gifts, claims that title. According to Fortune, last year’s Singles Day generated more than $38 million in sales.
11. Single shoppers make 45% more impulse purchases than married shoppers.
12. Even if consumers are unaware of the original purchase price of an item, research shows that a “50% off” sign leads to increased sales.
13. Six percent of the U.S. population can be considered compulsive buyers or shopping addicts. It affects both men and women equally.
14. Red is a great colour for marketing because it encourages spending. As a result, advertisers will purposefully incorporate red into their advertisements and displays.
15. Americans are more likely than Europeans to go into debt to pay for Christmas shopping.
Sources: Naaptol, Fact Retriever, Mental Floss